I think the Apple TV will be elliptical and so instead of sometimes having black bars when fitting content's resolution you'll always have four (active) parabol

I think the Apple TV will be elliptical and so instead of sometimes having black bars when fitting content's resolution you'll always have four (active) parabolic edges (of varying size) that can display various info -- time/channel/chapter/url/subtitles/your friends' faces/etc. The main reason for making an oval tv will of course be the novelty and design patent protection.