HTC, HP and Chrysler are using the Beats brand to make products that are not as 'cool' as Apple products, arguably cool. Buy Beats and Apple has a defensive pl

HTC, HP and Chrysler are using the Beats brand to make products that are not as 'cool' as Apple products, arguably cool. Buy Beats and Apple has a defensive play. Let yourself be outbid and watch Microsoft or Samsung or whomever drive the brand into the dirt. Defensive move.