You've hit the nail on the head. Both companies excel at brand marketing and identification, which allows for huge markups and profits on what people perceive a

You've hit the nail on the head. Both companies excel at brand marketing and identification, which allows for huge markups and profits on what people perceive as high end devices. With both companies you're not just buying a product, you're buying into a culture, a lifestyle, and sense of belonging to an exclusive group of discriminating consumers. It seems like a perfect marriage between two companies with very similar business models.