Twitter already had a completely equivalent feature to "muting" – unfollowing. The fact that they're now allowing you to unfollow someone without actually unfol

Twitter already had a completely equivalent feature to "muting" – unfollowing. The fact that they're now allowing you to unfollow someone without actually unfollowing says to me that they're officially acknowledging the extent to which people game the system to gain followers, whether they are actually consuming content or not. Basically the only use I can think of for this feature is to still engage in follow-back schemes without polluting your own timeline.