I agree, it seems to escape him that Sony don't make business decisions on aesthetics alone: judging by the past Sony does this sort of thing when it's beginnin

I agree, it seems to escape him that Sony don't make business decisions on aesthetics alone: judging by the past Sony does this sort of thing when it's beginning to think about another product. This miniaturization also normally means the price comes down. Either of these ought to lead to excitement rather than a rant about the box.