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I love this presentation. One thing to consider (slide 22) is the first step of the homepage acquisition funnel. I have a feeling that the trial conversion is

I love this presentation. One thing to consider (slide 22) is the first step of the homepage acquisition funnel. I have a feeling that the trial conversion is actually better than depicted. It might be worth checking to see if this "viewed page" event is including people who have already created an account, and are simply visiting the homepage to log-in. I had the same problem with Mixpanel and wrote about it: http://lukethomas.com/accurate-acquisition-funnels-mixpanel/ http://lukethomas.com/accurate-acquisition-funnels-mixpanel/

gk1 12y ago
Regardless of what analytics service you use, SaaS sites should--at the very least--be segmenting guests and users. Your users behave very differently on your site compared to your guests (non-users). If you're not segmenting analytics data by visitor type, then your metrics--conversion rate being just one of them--represent neither guests nor users. In fact, they're useless. (If anyone needs help setting this up using Google Analytics, shoot me an email.)