Square has been criticized a lot in the recent months for putting out too many different products. What I like best about this announcement is that it's not jus

Square has been criticized a lot in the recent months for putting out too many different products. What I like best about this announcement is that it's not just a new product, but an evolution of one they already had. This is giving me a lot of confidence that Square really is going to nail both the business side of transactions, and consumer side. Square wallet was cool, but the experience was obviously incomplete. With Order-Ahead, my routine has become super convenient. I order some food, then go to the gym without having to bring anything-- no wallet or phone or keys. When I'm done working out, I stop by the restaurant on the way home and pick up my food. I tried Order-Ahead this morning, the experience still feels incomplete, but you can tell Square is creeping towards a much smoother way for customers to interact with businesses.