This is one area where techies for public interest can fight back with words. I explain it to friends and family this way: Neutrality means the ISP delivers w

This is one area where techies for public interest can fight back with words. I explain it to friends and family this way: Neutrality means the ISP delivers whatever you request on a best-effort basis (explanation of best-effort here). Non-neutrality means the ISP gets to auction off your ability to connect to sites/services you want to connect to. In other words, you look at site A and it's fast because A paid the ISP; but site B is slow because they paid less. And this is wrong because (a) you pay your ISP for connectivity to everywhere, for your own purposes, but you have no say in what they make slow or fast based on side deals. (b) you and the site you're connecting to both have already paid for your respective connections, but without neutrality the sites have to pay more again to avoid artificial slowdowns.