4 ms·
Well, that sounds unlikely given that [their Charity Navigator information](http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=3247#.U3DgkfldV5Y
by arjie 13y ago
Well, that sounds unlikely given that [their Charity Navigator information](http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=3247#.U3DgkfldV5Y http://www.charitynavigator.org/index.cfm?bay=search.summary...). Perhaps you over-estimate the cost of fundraising. 12 cents of each dollar are spent on fundraising, and 84 cents of each dollar are spent on their aims.
It is annoying that they keep calling you, though.
- jeffdavis 13y agoThose numbers are averages. Maybe they get a lot of larger donors or recurring donors. It's quite possible that they wasted his entire donation trying to convert him from a $50 donor into a $1000+ donor.
- vidarh 13y agoPossibly. But if so, they do that for a simple reason: "Upselling" past donors will in most situations have substantially higher conversion rates than obtaining new donors. It may not have been cost-effective in his specific case, but it's likely a cost-effective use of their resources on average.
- jeffdavis 13y agoBut it's a bait-and-switch. The donor expects that their $50 contribution will be 90%+ spent on the cause, but it's not.