This should really be titled, "How to pull off an effective viral marketing campaign." From the third page of the article: "Want to buy an honest "D" battery?

This should really be titled, "How to pull off an effective viral marketing campaign." From the third page of the article: "Want to buy an honest "D" battery? Check out Powerex. These are the best rechargeable batteries I could find. Click here to learn more. I liked them so much that I bought several hundred of them and decided to offer them through my company, BetterLifeGoods.com."