3 ms·

For a gaming site we run CPC is not close CA$0.5, more like CA$0.08. I'm also curious as to how this has developed for Plenty of Fish since 2006.

• brc 12y ago
  From my earlier reading on this site, essentially the other dating sites bid up ads quite highly, presumably because the lifetime value of a dating customer is quite high for a paid site. It was a lesson I'll always remember - if you're going to build an ad-revenue-based site, then do so in a field where there are major players throwing around big money on adsense or similar. You get to effectively monetize their users by providing an advertising channel.
  • mandeepj 12y ago
    > if you're going to build an ad-revenue-based site, then do so in a field where there are major players throwing around big money on adsense or similar It is not field based. Every company has their own bidding budget. Take any field, you will be able to find clients who are ready to pay higher CPC than avg because they have money
    • brc 12y ago
      Not really. The same person as a customer will have different lifetime value to a company in different industries. That is dependant on the stickiness of the product, the sticker price, and the nature of the product. Credit Cards and Insurance will always have higher CPC than florists. That's inherent, and that's what I mean by choosing the field carefully.