No, and to me that's what makes Seth Godin's stuff so appealing. It's so obvious most of the time, yet it's stuff people time and time again fail to recognise a

No, and to me that's what makes Seth Godin's stuff so appealing. It's so obvious most of the time, yet it's stuff people time and time again fail to recognise and do themselves. He has one clear message which he drives through in all his books and in his presentations. It's not about new techniques or silver bullets, it's about getting back to what matters, and that's simply having a relationship with the person our dealing with.