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Cold mailing (snail, not electronic) has worked for me in the past. Hand-written letters converted way better than printed, IME (I used an online service to get
by notduncansmith 12y ago
Cold mailing (snail, not electronic) has worked for me in the past. Hand-written letters converted way better than printed, IME (I used an online service to get them written, since my handwriting is terrible).
One of my favorite tricks was to include something slightly heavy in the envelope (I've used keys and pairs of dice), with enough weight that it would be delivered as a "package" rather than a piece of normal mail. This makes it stand out from the rest of their mail, it's a practically guaranteed open. You tie it into your letter copy somehow: "unlock the potential of the web" or "don't roll the dice with your website". It doesn't matter if it's corny, it sticks out in peoples' brains, and they'll probably call.
You can get miscut keys for free at Walmart, Home Depot, etc, just ask for them. It helps if you bring a kid and say they need them for a school project (or if you can't find a kid, the employee will most likely sell a good number of them to you for $5-$10).
Another tactic I've used with varying success is to have 3-4 fake LinkedIn accounts (grow them for a few months before you start), and then when you have some cold leads (you should be connected to them via your real account), start using the accounts to tell people they really need to upgrade their website (one every few days or so). Roughly a week after the last message, hit up the lead with your real account and let them know that you're running a special deal on a full website redesign, and that you're starting out with your LinkedIn network since there's limited availability. This one netted me 4 contracts in a month a little over a year ago, with maybe a total 15 hours of work (creating and growing the accounts was the most time-consuming part, and I still have them if I ever wanted to repeat it).
Finally, one sales tactic that I've always wanted to use (but haven't gotten around to using yet), is to suit up and rent a Lamborghini for a few hours, and drive around town making high-pressure, high-profit deals. "You could have a car like this", etc. Who's going to say no to a handsome guy in a sharp suit with a Lambo? Make as many deals as you can and then return the car. No clue if this would actually work, but it sounds like a lot of fun :)
- JSeymourATL 12y agoHand-written snail mail letters-- I like it, Old School!