I'd love to be a cynic, but my family's AT&T bill went down when we got on their new family plan back in February. And now we have way more data than we can us

I'd love to be a cynic, but my family's AT&T bill went down when we got on their new family plan back in February. And now we have way more data than we can use. I can only assume it was due to competition in the market in family plans.