Google as a whole : I don't know. But I suppose Google Search can be rendered useless when when an NLP engineer creates a website generator whose content is ind

Google as a whole : I don't know. But I suppose Google Search can be rendered useless when when an NLP engineer creates a website generator whose content is indistinguishable from human-generated content, i.e., when the Turning test is passed as far as static website content is concerned. What will happen at that point is that a million SEO idiots will create a trillion spammy websites and blogs that the Google Search engine, or rather the Page Rank algorithm, cannot handle. Every Google search returns 90% junk, interspersed with a few genuine search results. The Internet will becomes a Graffiti filled ghetto, impossible to auto-index and we will be forced to go back to the early Yahoo Directory days : manually created categories of real sites. Ironically, the otherwise-useless people who live off being online personas, aka famous bloggers, will have a centre-stage role to play in this new era : their web sites are the ones which are eminently trustable. They wll be the new institutions of online reputation, having been there from since the dawn of the century! By that point, it is possible that gmail, et al will have lost their relevance, too, (WhatsMail?), and suddenly, Google does not have a single attractive eyeball outlet.