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Historically, Apple doesn't spent billions on companies. They spends tens or maybe hundreds of millions on small technology startups that they can the integrate
by tweakz 12y ago
Historically, Apple doesn't spent billions on companies. They spends tens or maybe hundreds of millions on small technology startups that they can the integrate into their existing products. Beats makes music accessories and has a streaming service, and doesn't really offer any unique technology - just a brand, so it's a very atypical purchase for Apple, especially given the price.