Iovine (it's an i, not an L) alone is worth spending money on. If Apple is struggling with iTunes and looking to revamp it with an eye towards streaming, as has

Iovine (it's an i, not an L) alone is worth spending money on. If Apple is struggling with iTunes and looking to revamp it with an eye towards streaming, as has been rumored, a guy with Iovine's connections to the industry is someone you'd like to have on your team. Add in the fashion aspects the of Beats brand, the fact that Apple already sells their hardware in large quantities, the fact that Beats is profitable, and whatever existing streaming licenses they have with the labels, and the acquisition makes a lot of sense.