This article http://www.dailydot.com/technology/apple-beats-jimmy-iovine-dr-dre/ http://www.dailydot.com/technology/apple-beats-jimmy-iovine-... speculates that

This article http://www.dailydot.com/technology/apple-beats-jimmy-iovine-dr-dre/ http://www.dailydot.com/technology/apple-beats-jimmy-iovine-... speculates that the main attractions for Apple are the streaming service and the deal-making juice, which makes sense to me.