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We are trying two approaches which may or may not work for you considering we are still in process: * We select a niche say Cloud Hosting Providers, we then ma
by pallavkaushish 12y ago
We are trying two approaches which may or may not work for you considering we are still in process:
* We select a niche say Cloud Hosting Providers, we then make a personalized yet generic landing page which contains placeholders for the name of the person we are going to cold call/email and his company. Once we contact them we also send them the URL which seems personalized and thus increases the chances of conversion or at least better response. Change the name of the person and company name and you have yet another landing page for a different company.
* Make a short 1-2 min video and clearly explain what's in it for them if they take up your product. Video should be made preferably by the CEO. Upload it to youtube and make it private. Send out the link to the concerned person.
These two tactics can be accommodated in many different scenarios so keep your mind open if you try them.
- JSeymourATL 12y agoThanks for your thoughts! How do you initially connect with your target customer phone or email?
- pallavkaushish 12y agoDepends. I prefer email because it feels less intrusive. Moreover it's easier to tag a URL in email. If you're going to have a call, you would anyways have to send them an email later on, with the link. Contrary to what I said above if you have good convincing skills, you should have a call first.