This isn't news, it's an ad for a language school. It's being displayed on a website devoted to showcasing advertising and all of the advertising production det

This isn't news, it's an ad for a language school. It's being displayed on a website devoted to showcasing advertising and all of the advertising production details are listed below the video. So it's not underhand at all but it's also not an objective display of this program. It's an ad, designed to give you warm fuzzies and, if you're in the target demographic, consider signing up as a fee-paying student at the school featured. As others have said in this thread, similar projects have been tried and have not really gained traction. Not saying that some such project may not eventually succeed but given that there is no objective data being given on the success of this program in the video, one should probably be somewhat sceptical that this is anything more than a marketing tool.