How many startups are frantically typing random 4 and five letter combinations into a domain name search box trying to come up with a name for their company? Wi

How many startups are frantically typing random 4 and five letter combinations into a domain name search box trying to come up with a name for their company? Without wishing to sound critical, that's exactly how this name looks, but I understand the problem. Sometimes it works, but this one doesn't really. it's hard to pronounce, spell from memory and to even remember. I just looked on godaddy, and you can buy plenty of 4 and 5 letter domains, some of which are pretty cool for under $1000. Your domain name is essentially your brand, no amount of cool features and nifty programming are get you around people not engaging with your brand. It's worth the investment to get something that works. One other little thing is this - the red and yellow logo you have bottom right. I thought this was a Mac D logo at first glance and that immediately put me off, they own that colour combination and even without looking properly at the image, their brand is what's in my head. That's the power of branding for you. Obviously this is just a glance, but that's often all a visitor will give your site.