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I agree, but the general point is that specific marketing tricks that work well should be hoarded, not shared, because sharing them destroys their value.
by phpnode 12y ago
I agree, but the general point is that specific marketing tricks that work well should be hoarded, not shared, because sharing them destroys their value.
- gk1 12y ago> "because sharing them destroys their value." ... Why? Because it'll lower your competitive advantage? If your main competitive advantage is knowing about some cheap Twitter trick--sorry, I mean "Growth Hack"--then you need to rethink your game plan.
- phpnode 12y agobecause sharing them makes them stop working. No one said anything about this being his main competitive advantage.