> Beats first and foremost is a fashion company. This is the key. I would add it isn't just a fashion company, it is a _premium_ fashion company. I did a quick

> Beats first and foremost is a fashion company. This is the key. I would add it isn't just a fashion company, it is a _premium_ fashion company. I did a quick look at Amazon [1], and the price points are fairly solid: $99 to $299 for over-the-ear headphones, and around $45 for the in-ear models. I doubt Apple could get away with this level of mark-up if they entered the headphone space. They have a solid markup on their accessaries, but I doubt the margins are similar. Taking a step back, I wonder what Angela Ahrendts [2] is going to do with this brand. Is the beats brand part of their iWatch strategy? [1] http://www.amazon.com/s/ref=nb_sb_ss_i_0_5?url=search-alias%3Daps&field-keywords=beats%20by%20dre&sprefix=beats%2Caps%2C214&rh=i%3Aaps%2Ck%3Abeats%20by%20dre http://www.amazon.com/s/ref=nb_sb_ss_i_0_5?url=search-alias%... [2] http://www.apple.com/pr/bios/angela-ahrendts.html http://www.apple.com/pr/bios/angela-ahrendts.html