5 ms·

I hope they are "doing some kind of next-level mole hunt to level-up on secrecy" here. I do not see any value in Beats other than a superficial fashion trend th

I hope they are "doing some kind of next-level mole hunt to level-up on secrecy" here. I do not see any value in Beats other than a superficial fashion trend that has already run its course.

lmm 12y ago
A cynic would say the same about the iphone. I think there's a good fit here - the same kind of people buy both, so there's lots of opportunity for cross-promotion.
- dagw 12y ago
  But not $3 billion+ worth of opportunity. If all they wanted was cross-promotion there are plenty of ways to do that without buying the company outright. If Apple wanted to get into the fashionable accessories market they have enough brand clout to do so on their own, without having to buy an existing player.
- sjwright 12y ago
  By that logic, Apple should buy Google.
  - lmm 12y ago
    They probably should, if they could afford them and weren't going to be blocked by the competition commission.
    - blibble 12y ago
      and if Larry and Sergey didn't have the ability to outvote all of the other shareholders combined
- gress 12y ago
  In a weird twist, that cynic would be superficial.
  - mjburgess 12y ago
    cynics are usually superficial. it's the easiest thing in the world to say "no".