4 ms·
Apple In Talks To Acquire Beats For $3.2 Billion
- thehemingway 12y agoOutside of Siri, are there any acquisitions in recent memory from which they've kept and leveraged the branding? This seems surprising as at least the physical Beats products are more of a triumph of marketing than engineering.
- mrborgen 12y agoI can't think of any. Do you think we will see more of this from Apple in the future? The acquisition does make sense, at least kind of. Beats have basically created the high end market for headphones. Almost as Apple did for smart phones. In that sense, it's a good fit.