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Beats is a big brand. Despite snootiness from audiophiles, the 'goodwill' value of the business must be significant.
by rm445 12y ago
Beats is a big brand. Despite snootiness from audiophiles, the 'goodwill' value of the business must be significant.
- codezero 12y agoBut does Apple retain acquired brands? I can't remember them doing that and I can't see a MacBook with Beats Audio rather than a MacBook. So if they don't keep the brand what are they getting? And if they do keep the brand how do they integrate it with their monolith?