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This doesn't seem likely. Apple doesn't make acquisitions this large historically and for that price they could acquire Jawbone and get speakers, Bluetooth head
by codezero 12y ago
This doesn't seem likely. Apple doesn't make acquisitions this large historically and for that price they could acquire Jawbone and get speakers, Bluetooth headsets and a great health tracker plus all the talent that goes with them.
- rm445 12y agoBeats is a big brand. Despite snootiness from audiophiles, the 'goodwill' value of the business must be significant.
- codezero 12y agoBut does Apple retain acquired brands? I can't remember them doing that and I can't see a MacBook with Beats Audio rather than a MacBook. So if they don't keep the brand what are they getting? And if they do keep the brand how do they integrate it with their monolith?