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Beats is an empty brand, there's nothing in there that I can see is valuable to Apple. Apple can make similar headphones and slap the Apple name on them and the
by mantrax5 12y ago
Beats is an empty brand, there's nothing in there that I can see is valuable to Apple. Apple can make similar headphones and slap the Apple name on them and there you go. Beats not needed.
Apple usually purchases companies for their people and technology, not just for their brand. It's awkward Apple would need to buy a brand in the first place. If the news is true, certainly things are changing at Apple.
- Maxford_Maxford 12y agoCould it be a purely tactical acquisition to take Beats branded devices off the Android market?
- mantrax5 12y agoIt would be if Beats branding on Android smartphones even worked. HTC had a stake in Beats at one point, and a year or so later they sold it. At a loss. And they didn't sell more phones because of it.
- 001sky 12y agoPopular headphone maker Beats is buying back HTC's 25 percent stake in the company. HTC originally bought a $300 million, 50.1 percent stake in Beats back in 2011, and the headphone maker then paid $150 million to buy back half of that investment last year. Today's announcement means the close partnership between the two companies is coming to an end, with Beats buying back the final $265 million in shares. This is written weird, but 150+265 = $415m total repurchase or 130% of $300 million initial investment. (If ∑=$265 was paid for the 300 million, the latter payment should have been referenced as 265-150=$115.)
- conradev 12y agoMaybe it's the music streaming licenses?
- w4 12y agoBeats also runs a streaming service that is a direct competitor to Rdio and Spotify: http://www.beatsmusic.com/ http://www.beatsmusic.com/