It's a better/more complete nutritional product than Ensure (which has a lot of things that some people, like myself, can't drink). And $12/day is actually rea

It's a better/more complete nutritional product than Ensure (which has a lot of things that some people, like myself, can't drink). And $12/day is actually really inexpensive for a nutritionally complete meal. A lot of people (especially the people this is geared towards for now) will easily spend that on one meal. Reducing my entire food budget to $250/month would be a dream come true.