Notice they didn't exactly say the amenities would be free. Actually, charging for concessions (conveniently via the app) might be a very interesting business

Notice they didn't exactly say the amenities would be free. Actually, charging for concessions (conveniently via the app) might be a very interesting business model. At the very least it might allow them to subsidize their base price, which is super-important given the price war with Uber that's going on right now.