Ask HN: What is the most pressing need your startup/business faces?

We may not be able to solve all problems optimally, but often we are not the only ones having to solve the specific problem. (Need for a tool, service or idea, etc.) Googling certainly helps, but what helps even more is to talk to more experienced peers. By sharing your most pressing need you may get some great suggestions, and give ideas to people looking for real problems to solve. So put it out there.