Maybe they just happened to be surprisingly scientific about finding the last remaining populations of germans not in driving range from an existing IKEA ;) Jo

Maybe they just happened to be surprisingly scientific about finding the last remaining populations of germans not in driving range from an existing IKEA ;) Joking aside: all those individually owned holiday apartments, all of them way too far from home to be furnished with hand-me-downs and often owned by people who, unlike the natives, already had a lot of exposure to the brand. Looks like the perfect market for IKEA.