I can't imagine a scenario where this doesn't backfire. This is going to put Uber on the front page of every local London newspaper for a week. At most the bl

I can't imagine a scenario where this doesn't backfire. This is going to put Uber on the front page of every local London newspaper for a week. At most the black cabs will force uber to make a minor programming change to the app, and the most likely outcome is a massive expansion of Uber in London. I imagine the folks at Uber HQ are giddy right now.