I don't see how this would solve the problem. What would motivate Facebook users to import the events to upcoming.org? These are people who already have traded

I don't see how this would solve the problem. What would motivate Facebook users to import the events to upcoming.org? These are people who already have traded privacy for convenience. Hate for Facebook is only motivation for the people that hate Facebook. Are their enough magical unicorns to motivate the added effort of posting events twice? Total internet users - facebook users is pretty small, especially in the US. There are also sites like creative loafing (Atlanta) or various other city paper like publications which have local events. They tend to be pretty "artsy". Facebook certainly isn't the only place to find these events. These sites/publications have appeal beyond just being an event calendar. I believe their hope is that they can capitalize on whatever name recognition they have left. Maybe they'll pull it off, this guy has obviously had success in the past.