5 ms·

Men prefer websites designed by men

13 points by davecardwell 17y ago

cwan 17y ago
A pretty useful article though the heading for here might be more compelling if framed in context of what interface aspects appeal more to men versus women or something along those lines. Money quote for me here: "They also prefer sites with moving objects, machines, tall buildings, violent themes, male figures and caricatures. Women prefer rounded lines, more colour and detail, unusual typography, static objects, low rise buildings, female figures and smiling faces." And also why this matters: "She said: "Organisations can either 'turn on' or 'turn off' their male and female customers. Studies show that if a customer perceives something as beautiful the are likely to pay up to 66 per cent more for the product.""
- SophiWhere 17y ago
  It was really interesting,now when I look at both Men/Women specific sites I will notice these elements more.
bouncingsoul 17y ago
The article contains a couple claims I'd never heard before. I did a quick search: – The linked article is all I could find about men having better stereoscopic vision. – All women being able to see a fourth primary color is not at all agreed on, but there may be some who can: http://en.wikipedia.org/wiki/Tetrachromacy http://en.wikipedia.org/wiki/Tetrachromacy I don't see how either trait necessarily correlates with being a better hunter or gardner. Are people who see a fourth primary color better at picking the ripe tomatoes? Maybe. But it makes sense isn't science.
- allenp 17y ago
  The reasoning given for the traits is probably the second hand version of an off-handed conjecture of a TA in an intro level Anthropology course. At the same time, if the traits are found in a large part of the population (50%?) the cause for their selection could very easily be related to acquiring food.
- olavk 17y ago
  "Women are thought to have the ability to see a fourth primary colour " I'm pretty sure this is an urban legend. If not, all color theory through the history of art would be male-only. Women should have different screens (RGB would not be enough to show a realistic picture), different films, printers and so on. How can anyone seriously believe that? The wikipedia article says that tetrachromacy is theoretically possible in women, and that two persons in the world have been identified as possibly tetrachromatic. That is quite a different issue.
  - brisance 17y ago
    How would a tetrachromat perceive a website through standard CRT/LCD/LED screens that are based on 3 channel (RGB) color? Is there any difference?
    - olavk 17y ago
      If they just have an extra "channel" in the eye in addition to the standard three, a RGB image would look the same to a tetrachromate as it looks to us. However, the rest of the world would look much more nuanced and colorful to them, hence the RGB image will look flat and colorless, like say an image where the red channel has been removed looks colorless to us. It's basically impossible for us to comprehend how rich and colorful the world looks to e.g. birds which has tetrachromatic eyes.
- hughprime 17y ago
  I'm pretty skeptical about the idea that men have wider eye spacing because it makes us better hunters. If eye spacing had any significant effect on hunting ability I'm pretty sure we'd find ourselves with eyes spaced as far apart as possible, but instead we find there's actually a fair bit of room on either side. Widely-spaced eyes are a pretty "cheap" evolutionary adaptation.
  - nopassrecover 17y ago
    Unless it introduces reduced capability in say snow, depth perception or against bird predators.
  - sorbus 17y ago
    As I recall, having eyes fairly close together (not on seperate sides of the face) is something which tends to be associated with predators/carnivores, while herbavores tend to have their eyes very far apart to increase the area which they can locate things - like predators - in. In other words, if you want to see everything around you, your eyes should be far apart, but if you want to be very good at focusing on something you're hunting, they should be closer together. Though I don't remember where I heard this, and hence cannot provide a citation.
    - hughprime 17y ago
      It sounds pretty likely... though I think tree-dwelling creatures (like many of our recent-ish ancestors) tend to have eyes on the front of their head even if herbivorous -- examples include possums, sloths, koalas, monkeys. I'd guess depth perception is pretty important when you're climbing a tree. Anyway, I'm certainly not arguing that binocular vision isn't good for hunting, I'm just saying that the extra few millimeters distinguishing men from women probably doesn't help much. I'm pretty sure men have more widely-spaced eyes than women cuz we're just plain bigger than women (a fact which _does_ actually help with hunting).

13 points by davecardwell 17y ago

cwan 17y ago

A pretty useful article though the heading for here might be more compelling if framed in context of what interface aspects appeal more to men versus women or something along those lines. Money quote for me here: "They also prefer sites with moving objects, machines, tall buildings, violent themes, male figures and caricatures. Women prefer rounded lines, more colour and detail, unusual typography, static objects, low rise buildings, female figures and smiling faces." And also why this matters: "She said: "Organisations can either 'turn on' or 'turn off' their male and female customers. Studies show that if a customer perceives something as beautiful the are likely to pay up to 66 per cent more for the product.""

SophiWhere 17y ago
It was really interesting,now when I look at both Men/Women specific sites I will notice these elements more.

bouncingsoul 17y ago

The article contains a couple claims I'd never heard before. I did a quick search: – The linked article is all I could find about men having better stereoscopic vision. – All women being able to see a fourth primary color is not at all agreed on, but there may be some who can: http://en.wikipedia.org/wiki/Tetrachromacy http://en.wikipedia.org/wiki/Tetrachromacy I don't see how either trait necessarily correlates with being a better hunter or gardner. Are people who see a fourth primary color better at picking the ripe tomatoes? Maybe. But it makes sense isn't science.

allenp 17y ago
The reasoning given for the traits is probably the second hand version of an off-handed conjecture of a TA in an intro level Anthropology course. At the same time, if the traits are found in a large part of the population (50%?) the cause for their selection could very easily be related to acquiring food.
olavk 17y ago
"Women are thought to have the ability to see a fourth primary colour " I'm pretty sure this is an urban legend. If not, all color theory through the history of art would be male-only. Women should have different screens (RGB would not be enough to show a realistic picture), different films, printers and so on. How can anyone seriously believe that? The wikipedia article says that tetrachromacy is theoretically possible in women, and that two persons in the world have been identified as possibly tetrachromatic. That is quite a different issue.
- brisance 17y ago
  How would a tetrachromat perceive a website through standard CRT/LCD/LED screens that are based on 3 channel (RGB) color? Is there any difference?
  - olavk 17y ago
    If they just have an extra "channel" in the eye in addition to the standard three, a RGB image would look the same to a tetrachromate as it looks to us. However, the rest of the world would look much more nuanced and colorful to them, hence the RGB image will look flat and colorless, like say an image where the red channel has been removed looks colorless to us. It's basically impossible for us to comprehend how rich and colorful the world looks to e.g. birds which has tetrachromatic eyes.
hughprime 17y ago
I'm pretty skeptical about the idea that men have wider eye spacing because it makes us better hunters. If eye spacing had any significant effect on hunting ability I'm pretty sure we'd find ourselves with eyes spaced as far apart as possible, but instead we find there's actually a fair bit of room on either side. Widely-spaced eyes are a pretty "cheap" evolutionary adaptation.
- nopassrecover 17y ago
  Unless it introduces reduced capability in say snow, depth perception or against bird predators.
- sorbus 17y ago
  As I recall, having eyes fairly close together (not on seperate sides of the face) is something which tends to be associated with predators/carnivores, while herbavores tend to have their eyes very far apart to increase the area which they can locate things - like predators - in. In other words, if you want to see everything around you, your eyes should be far apart, but if you want to be very good at focusing on something you're hunting, they should be closer together. Though I don't remember where I heard this, and hence cannot provide a citation.
  - hughprime 17y ago
    It sounds pretty likely... though I think tree-dwelling creatures (like many of our recent-ish ancestors) tend to have eyes on the front of their head even if herbivorous -- examples include possums, sloths, koalas, monkeys. I'd guess depth perception is pretty important when you're climbing a tree. Anyway, I'm certainly not arguing that binocular vision isn't good for hunting, I'm just saying that the extra few millimeters distinguishing men from women probably doesn't help much. I'm pretty sure men have more widely-spaced eyes than women cuz we're just plain bigger than women (a fact which _does_ actually help with hunting).