You are paying a Google tax. It's simply being paid on your behalf by advertisers, who get reimbursed from you when you buy products from companies who advertis

You are paying a Google tax. It's simply being paid on your behalf by advertisers, who get reimbursed from you when you buy products from companies who advertise on Google. If you don't buy any products that have advertising costs, then you are being subsidized by other consumers. In addition, we all are paying for the overhead inefficiencies of this indirect system, with all the middlemen and middle-pieces involved. Lastly, we all pay for the social costs of advertising. We'd all be better off if Google and the other so-called free web services nixed ads and just charged us straight up. There is no free lunch, and there is no free web. We all have to start seeing this truth.