The most interesting part of SpaceX's plan is that even if the subsequent launches are riskier than the first, it will still be worth doing for the customers, a

The most interesting part of SpaceX's plan is that even if the subsequent launches are riskier than the first, it will still be worth doing for the customers, as the average launch price will be much cheaper. Launch costs have come to dominate satellite non-recurring expenditures, so it will would be worth building a couple of extra satellites for every constellation, and knowing that some may be lost on launch. Some buyers who are risk averse may opt to only use first-launch rockets, while others who are cost sensitive will buy rockets on their last legs. This could revolutionize the entire launch market, and enable many more low-cost satellites to be launched.