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It's interesting that the stores on the Canary Islands opened so early compared to all of the other ones. On the one hand, they are islands so it makes sense t
by snake_plissken 12y ago
It's interesting that the stores on the Canary Islands opened so early compared to all of the other ones. On the one hand, they are islands so it makes sense to open a store like Ikea where you can make purchases from a large variety furniture and household items. On the other hand, you have to send via a container ship all of the goods to stock the stores; how often would you need to re-stock? How fast could you restock? how often could you update the offerings?
- pchristensen 12y agoWell, everything has to be shipped there, so Ikea probably has a cost and speed advantage b/c of the flat-pack designs. Shipping has to be a much smaller % of total costs compared to pre-assembled furniture.
- kingofspain 12y agoSomewhat timely, as I just got back from the Canaries. My other half was surprised to see an Ikea on the way back to the airport and assumed it was new (she last visited in the last 90's). Turns out it had been there several years before we got one in the UK.
- usrusr 12y agoMaybe they just happened to be surprisingly scientific about finding the last remaining populations of germans not in driving range from an existing IKEA ;) Joking aside: all those individually owned holiday apartments, all of them way too far from home to be furnished with hand-me-downs and often owned by people who, unlike the natives, already had a lot of exposure to the brand. Looks like the perfect market for IKEA.