Syndication is an old term that just means running the same article in multiple outlets. For example, George Will's column is syndicated across a ton of differe

Syndication is an old term that just means running the same article in multiple outlets. For example, George Will's column is syndicated across a ton of different newspapers. The National Board of Realtors syndicates content through hundreds of local publications by providing articles for free. For SEO purposes it's a little different and not always easy to manage. This is a good article that I've found that talks about some of the practical issues that can pop up: http://smepals.com/small-business-seo/how-content-syndication-can-be-devastating-small-business-seo-and-website-traffic http://smepals.com/small-business-seo/how-content-syndicatio...? Yeah, title is a little negative, but it's still got some useful details on how to manage it intelligently. Not everyone who will syndicate or scrape your stuff will be willing to follow the rules. A lot of people will not even understand what you're asking them to do, so you'll have to spell it out for them as didactically as possible. If you can get them to follow the rules, it can be an effective way to 'borrow' the traffic and link equity for a certain page or post. More on rel=canonical from Google: http://googlewebmastercentral.blogspot.com/2013/04/5-common-mistakes-with-relcanonical.html http://googlewebmastercentral.blogspot.com/2013/04/5-common-... And a Moz discussion: http://moz.com/community/q/syndication-link-back-vs-rel-canonical http://moz.com/community/q/syndication-link-back-vs-rel-cano...