On the other hand such products could sustain a lifestyle business with a sort of 1000 True Fans model. Obviously for a mega corp stocking shelves at a B&M sto

On the other hand such products could sustain a lifestyle business with a sort of 1000 True Fans model. Obviously for a mega corp stocking shelves at a B&M store such niches are not going to be viable, but for e-tailer that should be less of an obstacle.