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At the same time that Google is cracking down on a lot of old black hat methods (which is good, because it was unpleasant when they worked), other content disco

At the same time that Google is cracking down on a lot of old black hat methods (which is good, because it was unpleasant when they worked), other content discovery methods besides search are popping up. There are now many services that exist just to advertise content: Taboola, Outbrain, Stumbleupon's ad product, CoPromote, and more. You can build a following over Wordpress or Tumblr. The rates are lower than conventional PPC and display because the ad networks who offer it regulate what can be promoted. Other opportunities include syndicating your content on popular sites, which, if you follow Google's guidelines, can be great for improving search ranking. It has always costed something to rank. Ranking on Google for a valuable term is now more expensive than ever. If your budget doesn't allow you to rank for your target terms, there are lower cost options to build qualified traffic. You can use those lower cost options to build up your site quality and authority to the point to which you can compete.

antjanus 12y ago
Interesting but that seems to rely on advertising as a means of distributing content. And what do you mean "syndicating your content"? I've actually not heard of doing this.
- hagbardgroup 12y ago
  Syndication is an old term that just means running the same article in multiple outlets. For example, George Will's column is syndicated across a ton of different newspapers. The National Board of Realtors syndicates content through hundreds of local publications by providing articles for free. For SEO purposes it's a little different and not always easy to manage. This is a good article that I've found that talks about some of the practical issues that can pop up: http://smepals.com/small-business-seo/how-content-syndication-can-be-devastating-small-business-seo-and-website-traffic http://smepals.com/small-business-seo/how-content-syndicatio...? Yeah, title is a little negative, but it's still got some useful details on how to manage it intelligently. Not everyone who will syndicate or scrape your stuff will be willing to follow the rules. A lot of people will not even understand what you're asking them to do, so you'll have to spell it out for them as didactically as possible. If you can get them to follow the rules, it can be an effective way to 'borrow' the traffic and link equity for a certain page or post. More on rel=canonical from Google: http://googlewebmastercentral.blogspot.com/2013/04/5-common-mistakes-with-relcanonical.html http://googlewebmastercentral.blogspot.com/2013/04/5-common-... And a Moz discussion: http://moz.com/community/q/syndication-link-back-vs-rel-canonical http://moz.com/community/q/syndication-link-back-vs-rel-cano...
  - antjanus 12y ago
    Right, I had a negative connection with that term since, basically, Google sees original content or nothing. Thanks for the tip!

antjanus 12y ago

Interesting but that seems to rely on advertising as a means of distributing content. And what do you mean "syndicating your content"? I've actually not heard of doing this.

hagbardgroup 12y ago
Syndication is an old term that just means running the same article in multiple outlets. For example, George Will's column is syndicated across a ton of different newspapers. The National Board of Realtors syndicates content through hundreds of local publications by providing articles for free. For SEO purposes it's a little different and not always easy to manage. This is a good article that I've found that talks about some of the practical issues that can pop up: http://smepals.com/small-business-seo/how-content-syndication-can-be-devastating-small-business-seo-and-website-traffic http://smepals.com/small-business-seo/how-content-syndicatio...? Yeah, title is a little negative, but it's still got some useful details on how to manage it intelligently. Not everyone who will syndicate or scrape your stuff will be willing to follow the rules. A lot of people will not even understand what you're asking them to do, so you'll have to spell it out for them as didactically as possible. If you can get them to follow the rules, it can be an effective way to 'borrow' the traffic and link equity for a certain page or post. More on rel=canonical from Google: http://googlewebmastercentral.blogspot.com/2013/04/5-common-mistakes-with-relcanonical.html http://googlewebmastercentral.blogspot.com/2013/04/5-common-... And a Moz discussion: http://moz.com/community/q/syndication-link-back-vs-rel-canonical http://moz.com/community/q/syndication-link-back-vs-rel-cano...
- antjanus 12y ago
  Right, I had a negative connection with that term since, basically, Google sees original content or nothing. Thanks for the tip!