Klout's ad clearly tells women that they don't want to hire them. There is no part of "bro" that implies gender neutrality. More subtly, it expresses the idea t

Klout's ad clearly tells women that they don't want to hire them. There is no part of "bro" that implies gender neutrality. More subtly, it expresses the idea that women are probably not worth hiring. Even more subtle is its message that gender-specific hiring is acceptable. Klout outdoes itself in undermining the clause, common in many hiring documents, that the company "will not discriminate on the basis of race, color, ethnic origin, national origin, creed, religion, political belief, sex, sexual orientation, marital status, or age". I don't know that this can be expanded to characterize the overall culture of the tech/startup sector – I've never observed it (thought it does have a reputation for misogyny). In any event, the author's intent is to respond to the "bro" discourse that actual employers and companies included in their public-facing materials, by satirizing it with similar language.