There can be lots of reasons, not all of them just "that's what the market will bear". There is a genuine cost of doing business in the UK, for instance, in th

There can be lots of reasons, not all of them just "that's what the market will bear". There is a genuine cost of doing business in the UK, for instance, in that you can't fire staff on a whim, have to pay national insurance for them and so on. For Netflix (and Spotify, I'd imagine) rights issues can also be expected to come into play: rights holders may charge more for UK clearance than they would US. Steam I'm not sure about - they don't seem to have a UK operation. Perhaps they join Adobe in the "squeeze them till they hurt" camp.