I think the internet is enabling this trend. It allows you to bypass the middle man. The consumer is also able to educate themself on products more easily (beca

I think the internet is enabling this trend. It allows you to bypass the middle man. The consumer is also able to educate themself on products more easily (because of the internet). So high-quality products are more affordable, but not necessarily cheap. It's awesome. You see this happening with everything from Warby parker to Tonx coffee to clothing startups like Frank & Oak. My company, Original Fuzz, just launched a guitar strap that uses Horween leather (http://www.originalfuzz.com/products/skinny-leather-guitar-strap http://www.originalfuzz.com/products/skinny-leather-guitar-s...), and we could have never made it with Horween 10 years ago. We're able to sell it for $48 because we can find customers from around the world through the web. You don't have to do the traditional keystone pricing and leave room for retailers and distributors if you don't want to.