Thinking about this dilemma it seems to me it would have been better/faster/easier/more ethical to add an affiliate link to the 'original' threes app. That way

Thinking about this dilemma it seems to me it would have been better/faster/easier/more ethical to add an affiliate link to the 'original' threes app. That way everyone wins. And while that was there start work on the definitive 2048 app *(maybe even collaborate with the threes creators to get that out faster).