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In general, you can't dethrone a blue chip company. All you can do is position yourself so you have the opportunity to take advantage of any major mistakes they
by sunir 12y ago
In general, you can't dethrone a blue chip company. All you can do is position yourself so you have the opportunity to take advantage of any major mistakes they make or market shifts against their favour.
In software, the market often shifts because the platforms change fairly frequently. e.g. Mainframe to PC to Web to Mobile.
- lbarrett 12y agoI agree. If search ever becomes less important (e.g. voice stuff like Siri takes over), then Google will struggle. Google management is intensely aware of that, which is why they're investing so heavily in voice search, wearables, etc. It's not to mainly grow their market, but rather to keep from being stuck in a shrinking one. Apple is also intensely aware of Google's vulnerability, which is why they're developing things like Siri and maybe even wearables.
- orky56 12y agoGoogle has publicly admitted they did not recognize the emergence of social. Despite their size and resources, their size, culture, and business process prevented them from capitalizing on it sufficiently well enough to prevent Facebook from practically owning social for the past 5 years.