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The Oculus angle is interesting but what were the lessons learned from the failure of second life? Targeted ads in the real world don't hold a candle to AdWords
by calbear81 12y ago
The Oculus angle is interesting but what were the lessons learned from the failure of second life? Targeted ads in the real world don't hold a candle to AdWords because of purchase intent and context.
- paulbaumgart 12y agoThe main lesson learned from Second Life is that a VR world needs to satisfy real needs for it to get widespread adoption. High-fidelity socializing across physical distances is my best guess for the first such "real need." The purchasing intent part is a good question. People use Google search for product/service research, which is where the purchasing intent comes from. The question is, could this research be done better in an immersive VR world?
- 001sky 12y agoHigh-fidelity socializing Advertsising works on TV because the latter is a passive medium. It's the story-teller and you are the listener. VR is more like gaming-- there is product placement-- but the decisionmaker is using the SW to make decisions. Decisioning and being receptive to stories are different cognitive phases, especially with respect to T+1 buying intent. High-fidelity socializing, however, is the last place you want someone trying to manipulate you.