In case you're curious, here's a great article giving a nice history of the development of this company / product: http://www.newyorker.com/reporting/2014/05/1

In case you're curious, here's a great article giving a nice history of the development of this company / product: http://www.newyorker.com/reporting/2014/05/12/140512fa_fact_widdicombe?currentPage=all http://www.newyorker.com/reporting/2014/05/12/140512fa_fact_...