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People who use adblockers probably aren't people who would click ads anyway. Showing the ads to such people might allow the website owner to leech more money fr
by kiiski 12y ago
People who use adblockers probably aren't people who would click ads anyway. Showing the ads to such people might allow the website owner to leech more money from advertisers, but it wont actually provide any value to anyone. One might even argue that if there were no adblockers, the views/clicks ratio of ads would go down enough to make advertisers less likely to spend so much money on them. Thus ad-supported services might not even make much more money after all.
- izzydata 12y agoI find it hard to believe that there is anyone that straight up clicks ads. I've absolutely never in my life seen an ad for something that I was actually interested in buying. For a multi-billion dollar business it is seriously one of the most useless things on the internet. Oh well, adblock deals with it now anyway. In my opinion there is no such thing as a good ad. All ads go on the blacklist.
- greenpresident 12y agoImpressions create brand awareness. Those Amazon tracking ads, showing you stuff you have looked at, might not make you click them but they serve as a reminder that you might want to reconsider buying that roomba. There is also a distinct difference between product and brand advertising. The latter is not conversion oriented. They aim to add their brand to the relevant set for your next purchase decision. So even if you don't click them, you are still being affected. There is even evidence that you don't have to read them, subconscious exposure suffices.