>Please, just have a price and charge it. I know, I know, it's better for your metrics to practice price discrimination, and constant sales are a way to do that

>Please, just have a price and charge it. I know, I know, it's better for your metrics to practice price discrimination, and constant sales are a way to do that... but it pisses off customers who just want a simple, fair price. Actually, it appears that that consumers do not want a straightforward price even though they say they do. It's non-intuitive because there is some unspoken reward mechanism for playing into the sellers' pricing games which contradicts what they complain about. An article about the JC Penny "fair price" debacle mentions the research about "shrouded pricing" by Xavier Gabaix.[1] Based on the submission here on HN, it seems like O'Reilly's "logical" demographic is not immune to this behavior. [1] http://redtape.nbcnews.com/_news/2012/05/25/11864178-fair-and-square-pricing-thatll-never-work-jc-penney-we-like-being-shafted http://redtape.nbcnews.com/_news/2012/05/25/11864178-fair-an...